Richard Prince on the Paintings of Bob Dylan
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Prince’s remarks, which appear in the catalog of Dylan’s recent show at Gagosian, are online at http://www.nybooks.com/blogs/nyrblog/2011/oct/05/richard-prince-bob-dylan-fugitive-art/.
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In any case, Bob Dylan’s paintings are not bad. He can’t draw but, then, who can? His brushwork is earnest and scratchy. His colors are glum. His compositions, his handling of depth—it’s all respectable but dull. He takes his subjects from daily life in the Far East and presents them from the outside—a slide show of the exotic. So this is the picturesque in a down mood. For a look at Dylan’s paintings, see the Gagosian website. This was not an especially interesting show. What’s interesting is the light it shines on the notion of value in art..
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In recent years, Gagosian has offered exhibitions of work by artists most people would consider major: Picasso, de Kooning, Lichtenstein. He also shows such mediocrities as Richard Prince and John Currin. You see disparities like this at all the powerhouse galleries—Pace, Zwirner, and so on. The usual understanding is that the lousy artists gain some luster from their proximity to great artists. And indeed they do. Thus you hear people saying, well, Currin is no Picasso but Gagosian shows them both, so maybe Currin is better than I think he is. After all, Gagosian is very bright and he’s supporting Currin so it’s possible, I guess, that Currin is really great and I just can’t see it. Anyway, shows at Gagosian are big events, so why not just drop by, check it out, suspend judgment . . . at least I won’t be swimming against any powerful art-world currents . . . .
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Understood this way, the proximity of bad artists to great ones in major galleries is a problem of aesthetic value: the bad artists tend to be overestimated. But Bob Dylan’s appearance on the Gagosian roster shows that the problem is far worse than that. At the art world’s upper levels, aesthetic value is no longer at stake. What counts is the strength of the brand. Dylan’s is very strong. Arguably, it is stronger than Picasso’s. That is what got him into the Gagosian Gallery. And what earned de Kooning’s paintings a place on Gagosian’s walls? De Kooning’s splendid brushwork? No, the strength of the de Kooning brand. This artist’s greatness as a painter is beside the point. Likewise, Currin’s badness is beside the point. Richard Prince’s sheer cheesiness is beside the point. The point is that Richard Prince, like John Currin, is a brand. Their brands are not as big as Dylan’s or de Kooning’s but they’re big enough to be profitable for Gagosian. That’s why he shows them. Aesthetic value has nothing to do with it.
Labels: aesthetic value, Andy Warhol, art, Bob Dylan, Gagosian Gallery, John Currin, painting, Richard Prince, Robert Hughes, Willem de Kooning